Dermatology Marketing Designed To Attract Your Favorite Cases

Your Key To Ethical, Effective Dermatology Marketing, Advertising and PR

Generally speaking, most of the dermatologists who come to us are already busy, and they therefore they tend to be far more interested in improving their mix of cases rather than simply increasing their numbers of new patients. In fact, these dermatologists usually say something like, “I already have plenty of patients. My issue is that I need to spend a higher percentage of my time on better paying cases.”

That similarity aside, however, dermatologists tend to be across the board in terms of the type of practices they wish to create.

Some dermatologists are only interested in building a traditional practice that draws in 100% medically necessary cases. (These doctors simply have no desire to deal with patients who are only concerned about their appearance.) Oftentimes dermatologists in this category have special training or interests, such as Mohs surgery. Others simply want to see cases that ultimately will require procedures that reimburse well.

Other doctors have had enough of traditional medicine, and want to create a 100% aesthetic practice. Some of these dermatologists go so far as to close their traditional practice in order to open a medispa. Of course the elective care and cosmetic realm is extremely crowded, and competition with both dermatologists and many other specialists abounds.

Still, the vast majority want to be somewhere in the middle. The most recent dermatologist we worked with told us, “I don’t want to give up traditional medicine. After all, I am a doctor and my community needs me. Still, today 20% of my revenue comes from aesthetics, and 80% comes from traditional dermatology. I want to reverse those percentages, and maybe hire an associate to take over the bread-and-butter stuff.”

The most important thing we have noticed working with dermatology practice over the past 20+ years is that every dermatologist is unique in his or her goals, marketplace, budget, personality, interests, etc. That means you need a customized marketing approach for your dermatology practice- not a one-size-fits-all approach.

So, whether you want to focus your dermatology marketing to attract traditional, medically based dermatological cases, want to build an 100% aesthetic practice, or want to build something in between, we can help you.

Along the way, we’ll help you get off the endless insurance-based treadmill, and at the same time help you avoid wasting your hard-earned money on ill advised and poorly executed dermatology advertising and marketing.

Call (866) 768-1619 to find out more about how we can help you.